The 2026 FIFA World Cup has a full range of official licensed merchandise — from the Adidas Sustaina 26 match ball to Panini sticker albums, Maximo mascot plush toys, and the official trophy replica. Here is the complete guide to what is available, what it costs, and where to buy it.
The Official 2026 World Cup Ball: Adidas Sustaina 26
| Detail | Info |
| Name | Adidas Sustaina 26 |
| Color | White with gold, orange, and black geometric patterns |
| Technology | Connected Ball Technology (CBT) — sensor tracks ball position 500x/second |
| Sustainability | ~30% recycled content in outer shell panels |
| Panel design | 20-panel construction |
| Match ball replica price | ~$185 / £145 |
| Training version price | ~$50-65 / £40-50 |
| Mini ball (size 1) | ~$25-35 / £20-28 |
| Where to buy | Adidas.com, FIFA Store (store.fifa.com), JD Sports, Sports Direct |
The Sustaina 26 features Connected Ball Technology (CBT) — a sensor embedded in the ball that sends position data 500 times per second to stadium cameras, enabling the semi-automated offside (SAOT) system used at the 2026 World Cup. The replica match ball sold to consumers does not include the CBT sensor but is otherwise identical in appearance.
The ‘Sustaina’ name reflects Adidas’s sustainability focus — the outer panels incorporate approximately 30% recycled materials, continuing the direction started with the Al Rihla ball at Qatar 2022.
The FIFA World Cup Trophy
| Detail | Info |
| Designer | Silvio Gazzaniga (Italian sculptor), 1971 |
| Material | 18-carat solid gold |
| Weight | 6.175 kg (13.6 lbs) |
| Height | 36.8 cm (14.5 inches) |
| Base | Malachite (green semi-precious stone) |
| Design | Two human figures holding up the Earth |
| First awarded | 1974 (West Germany vs Netherlands) |
| Current holders | Argentina (won Qatar 2022) |
| Winner keeps? | No — winners receive an 18-carat gold-plated replica |
The original trophy travels under FIFA security at all times and cannot be permanently kept by any nation. Winning nations receive an 18-carat gold-plated replica — the ‘Winner’s Trophy Replica.’ The original is estimated to be worth approximately $20 million, though it is considered priceless as a cultural artifact and is never sold.
Official Replica Trophy
FIFA and licensed manufacturers sell official replica trophies at multiple price points:
- Fan replica (resin/plastic) — approximately $30-60 / £25-50; available at FIFA Store and major sports retailers
- Standard metal replica — approximately $150-300 / £120-250; die-cast metal versions
- Premium licensed replica — $500-1,000+ / £400-800+; high-end replicas with gold plating; available through specialized sports merchandise stores
Panini World Cup 2026 Sticker Album
Panini has produced the official sticker album for every FIFA World Cup since 1970. The 2026 edition continues that tradition:
- Album: approximately $5-8 / £4-6 for the base album
- Sticker packs: approximately $1.99-2.99 / £1.50-2.50 per pack (5 stickers per pack)
- Complete set: approximately 650-700 stickers; estimated cost to buy enough packs to complete the set: $300-500+ (due to duplicates)
- Trading: Panini runs an official swap/trade platform and physical swap events in major cities during the tournament
The 2026 Panini album features all 48 national teams, player photo stickers, special foil cards for key players, stadium stickers, and tournament mascot cards. Available at supermarkets, newsagents, sports stores, and online at Panini’s official website.
Maximo Mascot Merchandise
Maximo — the armadillo mascot of the 2026 World Cup — has an extensive merchandise range:
- Maximo plush toy (30cm) — approximately $25-35 / £20-28
- Maximo keychain — approximately $10-15 / £8-12
- Maximo t-shirt — approximately $25-40 / £20-32
- Maximo kids’ kit (3-14 years) — approximately $40-60 / £32-50
Official Maximo merchandise is available at FIFA Store (store.fifa.com), all 16 host venue merchandise stores, and major licensed sports retailers. Beware of unlicensed Maximo products on marketplaces like Amazon — only FIFA-licensed products guarantee quality and authenticity.
National Team Merchandise — Popular Items
| Item | Price Range | Where to Buy |
| Home replica kit | $90-130 / £70-100 | Official team stores; Nike.com; Adidas.com; Kitbag |
| Away replica kit | $90-130 / £70-100 | As above |
| Training shirt | $45-70 / £35-55 | As above |
| Scarf | $20-35 / £15-28 | FIFA Store; team stores; stadium merchandise |
| Bucket hat/cap | $25-40 / £20-32 | FIFA Store; team stores |
| Mini kit (kids) | $40-70 / £32-55 | Team stores; JD Sports; stadium |
FIFA Official Store
FIFA’s official online store at store.fifa.com is the primary source for licensed World Cup 2026 merchandise. It carries the Adidas Sustaina 26 ball, official replicas, mascot merchandise, and the full range of licensed tournament products. FIFA Store ships internationally, including to the UK, with standard and express delivery options.
For the complete guide to the World Cup 2026 visual identity — logo, ball design, mascot, and jersey overview — see our guide to World Cup 2026 logo, ball, and jersey designs.
Official World Cup 2026 merchandise including the Adidas Sustaina 26 ball, Panini stickers, and Maximo items is available at FIFA’s official store — all products are licensed and ship internationally.
Bottom Line
| Official ball | Adidas Sustaina 26 — match replica ~$185; training version ~$50-65 |
| Trophy | 18-carat gold, 6.175 kg, 36.8 cm — designed by Silvio Gazzaniga (1971) |
| Trophy replica | Fan replica $30-60; premium licensed $500-1,000+ |
| Panini album | ~$5-8 album; ~$2 per pack (5 stickers); ~$300-500+ to complete |
| Maximo merchandise | Plush toy ~$25-35; keychain ~$10-15; kids kit ~$40-60 |
| Official store | store.fifa.com — ships internationally |
Frequently Asked Questions
What is the official World Cup 2026 ball?
The official match ball for the 2026 FIFA World Cup is the Adidas Sustaina 26. It features a white base with gold, orange, and black geometric patterns. A Connected Ball Technology (CBT) sensor inside the ball tracks its position 500 times per second, providing data for semi-automated offside decisions. The consumer replica version costs approximately $185/£145 and is available from Adidas.com and the FIFA Store.
Can you buy the FIFA World Cup Trophy?
You cannot buy the original FIFA World Cup Trophy — it travels under FIFA security and is never sold. Winning nations receive an 18-carat gold-plated replica (‘Winner’s Trophy Replica’). Consumer replica trophies at various price points are available: fan versions from approximately $30-60 / £25-50, and premium licensed versions with gold plating from $500-1,000+ / £400-800+.
Where can I buy World Cup 2026 merchandise?
Official licensed World Cup 2026 merchandise is available from FIFA’s official store at store.fifa.com (ships internationally), all 16 host venue merchandise stores, and licensed retailers including Adidas.com, Nike.com, JD Sports, Sports Direct, and Kitbag. Only buy from licensed sources to ensure authenticity — the FIFA Store is the most reliable option for the full range.